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NWCG Branding Guidelines

Branding header graphic. Decorative.

NWCG Branding Strategy

NWCG’s products and materials are produced by committees, staff, and other experts or through contracts and external sources. NWCG branding is important to consistent and effective messaging using colors, logos, fonts, and tone of voice to foster instant recognition of NWCG products and services. A positive and professional image is built by employing this strategy which is composed of several sub-components and will ensure consistency across all platforms, regardless of the origin.

The use of standardized templates efficiently creates cohesion between products and platforms. Available NWCG templates will be used and style guidelines will be followed for all publications, training materials, videos, and other products.

For questions, please contact the NWCG Webmaster.

Download and review the following guidelines: 

USWDS Paragraphs

Download the Branding Standards Spec Sheet

Downloadable JPEG and PNG files

JPEGs have a solid white background and are 300 dpi.

PNGs have a transparent background and are 72 dpi.
Color NWCG logo.
Black and red NWCG logo.
Black and white NWCG logo.
Grayscale NWCG logo.
 

Please contact the NWCG Webmaster for .tiff or .eps working files.

NWCG Latest Announcements

Call for Nominations: Paul Gleason Lead by Example Award

Date: December 11, 2025
Questions? Please contact:
 Leadership Committee 

Do you know someone working in wildland fire who strives to make positive change and is undeterred by obstacles or setbacks? Now is your chance to give that person the acknowledgment they deserve by nominating them for a Paul Gleason Lead by Example Award.

This award, is presented by the NWCG Leadership Committee to remember Paul Gleason's contributions to the wildland fire community and to recognize individuals or groups that exhibit the same spirit and dedication to leadership – those who lead by example.

Nominations can be submitted via email with an attached Lead by Example Form to BLM_FA_Leadership_Feedback@blm.gov or through the online form. 

Tips for successful nominations and more information can be found on the Lead by Example webpage. All nominations must be submitted by December 31, 2025.

References:

Paul Gleason Lead By Example Award 

Paul Gleason Lead by Example Award Nomination Form 2025 

Leadership Committee 

Coming Soon! Ransom Road WFSTAR Module

Date: December 9, 2025
Questions about RT-130? 
Please contact: NWCG Audiovisual Specialist

On June 8, 1981, the Ransom Road Fire swept across Merritt Island National Wildlife Refuge in Florida, marking a defining moment in wildland fire management. This event led directly to the creation of the U.S. Fish and Wildlife Service's professional fire program.

Later this month, NWCG will release a compelling video that brings the Ransom Road Fire to life through firsthand accounts, official reports, and animated maps. Rob Lee, second on site during the deployment, shares his powerful recollections of that day. 

This video will be going live later this month in NWCG's RT-130, Wildland Fire Safety Training Annual Refresher (WFSTAR) Catalogue.

References:

WFSTAR Catalogue 

Wildland Fire Lessons Learned Center

2025-2026 Wildland Fire Leadership Campaign: "Leadership Levels" Now Available

Date: October 15, 2025
Questions? Please contact:
Leadership Committee

NWCG is excited to announce the release of the Leadership Committee’s 2025–2026 Leadership Campaign, themed “Leadership Levels.” This annual initiative offers all students of leadership and wildland fire management an opportunity to engage with essential leadership skills and knowledge needed to lead effectively in dynamic environments.

The campaign is structured into four quarters and may be completed at any time between October 1, 2025 -December 31, 2026. Leadership levels will be released quarterly.

Quarter One materials are now available on the Wildland Fire Leadership Development Program website and focus on Leadership Level 1, Follower (Self-Leadership).

References:

2025/2026 NWCG Leadership Campaign - Leadership Levels

Wildland Fire Leadership Development Program

Leadership Committee

Updated! L-280, Followership to Leadership (Instructor-led) Course

Date: October 3, 2024
Questions? Please contact:
Leadership Committee

NWCG is pleased to announce the updated L-280, Followership to Leadership (Instructor-led) course is now available. L-280 is intended for operational personnel at the Firefighter Type 1 level, and for individuals pursuing Leadership Level 2, New Leader. 

This instructor-led course is a primer on leadership and the second formal course in the Wildland Fire Leadership Development Program. It helps emerging leaders build the confidence, skills, and mindset needed to lead effectively in high-risk environments. 

For more information about leadership development and available courses, visit the Leadership Committee Web Portal.

References:

L-280, Followership to Leadership (Instructor-led)

Wildland Fire Leadership Development Program

Wildland Fire Learning Portal