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NWCG Branding Guidelines

Branding header graphic. Decorative.

NWCG Branding Strategy

NWCG’s products and materials are produced by committees, staff, and other experts or through contracts and external sources. NWCG branding is important to consistent and effective messaging using colors, logos, fonts, and tone of voice to foster instant recognition of NWCG products and services. A positive and professional image is built by employing this strategy which is composed of several sub-components and will ensure consistency across all platforms, regardless of the origin.

The use of standardized templates efficiently creates cohesion between products and platforms. Available NWCG templates will be used and style guidelines will be followed for all publications, training materials, videos, and other products.

For questions, please contact the NWCG Webmaster.

Download and review the following guidelines: 

USWDS Paragraphs

Download the Branding Standards Spec Sheet

Downloadable JPEG and PNG files

JPEGs have a solid white background and are 300 dpi.

PNGs have a transparent background and are 72 dpi.
Color NWCG logo.
Black and red NWCG logo.
Black and white NWCG logo.
Grayscale NWCG logo.
 

Please contact the NWCG Webmaster for .tiff or .eps working files.

NWCG Latest Announcements

NEW! NWCG Standard Operating Procedures, PMS 900

Date:  July 9, 2026
Questions? 
Please contact: NWCG Staff

NWCG is excited to announce the publication of the NWCG Standard Operating Procedures, PMS 900.

The new publication establishes general, consistent, and uniform standards for conducting business with the National Wildfire Coordinating Group.

References:

NWCG Standard Operating Procedures, PMS 900

Quarter Four Materials for the 2025-2026 Wildland Fire Leadership Campaign Now Available

Date:  July 8, 2026
Questions? 
Please contact: Leadership Development Subcommittee

NWCG is excited to announce that Fourth Quarter materials for the 2025/2026 Wildland Fire Leadership Campaign are now available. This annual initiative offers all students of leadership and wildland fire management an opportunity to engage with essential leadership skills and knowledge needed to lead effectively in dynamic environments.

Quarter Four materials focus on Leadership Level 4: Leader of Leaders (Provide Direction). Leadership Level 4 is where you are setting the conditions for others to do things well, even when you are not present. This quarter focuses on equipping experienced leaders with skills to provide direction, build trust across teams, and foster strong decision making. 

References:

2025/2026 NWCG Leadership Campaign - Leadership Levels

Wildland Fire Leadership Development Program

Leadership Development Subcommittee

2026 Week of Remembrance

Date:  June 30, 2026
Questions? 
Please contact: 6 Minutes for Safety Subcommittee

As we approach the 2026 Week of Remembrance (WOR), June 30–July 6, we dedicate this time to reflect on past incidents from 2016 and honor the fallen through learning. Since its inception in 2014, WOR has honored wildland firefighters who made the ultimate sacrifice while encouraging critical discussions that reinforce lessons learned.

Throughout the week, we encourage thoughtful and generative conversations that promote a culture of continuous learning and safety.

References:

2026 Week of Remembrance: Letter to Leadership

Wildland Fire Lessons Learned Center

RMC Memorandum 26-02: SAFENET Modernization and SafeNetX Launch

Date:  June 25, 2026
Questions? 
Please contact: Risk Management Committee

The Risk Management Committee (RMC) is pleased to announce the launch of SafeNetX, the modernized safety reporting system now available to the wildland fire community. Effective June 15, 2026, SafeNetX enables reporting of unsafe, unhealthy, near-miss, and high-risk operations across wildland fire, all-hazard incidents, training, and related work environments.

SafeNetX is the result of a multi-agency modernization effort led by RMC, which began evaluating improvements to the legacy SAFENET system in 2021. To learn more, read the full RMC memorandum in the links provided.

References:

SafeNetX

RMC Safety Memorandum 26-02: SAFENET Modernization and SafeNet X Launch