2020 Wildland Fire National Leadership Campaign - Do You Know Who You Are?

2020 campaign banner - Do you know who you are


The theme for the 2020 Wildland Fire Leadership Campaign is “Command Presence: Do you know who you are?”


The campaign is an opportunity for personnel at the local level - whether collectively or through self-development - to focus on leadership development activities relating to the national campaign theme.


  • To promote leadership development across the wildland fire community disciplines.
  • To provide an opportunity and resources that can be used for leadership development at the local unit level.
  • To collect innovative leadership development efforts and share those efforts across the community.

End State:

A culture that creates and shares innovative leadership development efforts in order to maintain superior leadership in the fire community.

Dates of Campaign:

Any time between January 1, 2020, and December 31, 2020.


All wildland fire personnel - line-going and support.


The campaign is flexible. Local units or teams may use or adapt any or all materials found on this website or posted on our social media platforms or develop a program or activity of your own spotlighting the campaign theme. Campaign coordinators are encouraged to craft the campaign to the needs of the local unit and team. Innovation should fuel your campaign delivery: workshops or tailgate sessions, to kick off staff meetings, as a team activity or self-directed, etc.

2020 Campaign Activities

Challenge #1

  • In your leadership journal, define “command presence.”
  • Watch James Scouller’s “What is presence?” video.

Time: 8:43

Challenge #2

Challenge #3

Responding with "deliberate calm" is important during an emergency.

Challenge #4

Select a leader to monitor for a week.

  • In your journal, make note of things that add to or detract from his/her command presence.
    • Avoid the temptation to observe only detractions.

Challenge #5

Campaign Archive

2018 campaign bannerNo 2018 Reference Guide - No awards given for 2018

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